How HeroFrame Works

A consumer, in a store, a museum or at a trade show; grabs a phone, a golf club, a bag of coffee or a pharmaceutical product (any product) and passes it over, or sets it on, the Hero Frame™ surface. Dramatically any size screen or display system (24” standard) is activated into life! On this screen appears whatever story you want your product or brand to tell. It’s direct, it’s simple and it’s captivating...

Each product is individually tagged. The HeroFrame™ recognises its unique tag and tells the story atributed to that tag.

If you are a telcom brand and deploy HeroFrame™. You would like your customers to learn more about a range of phones. We assign a unique tag to each phone. When a customer passes/places phone 1 on/over the HeroFrame™ surface the screen comes alive with the content you have attributed to this individual phone. The customer picks up phone 2 and passes it over the HeroFrame™ surface and a new story specifically assigned to phone 2 tells its story and on it can go. The story could be about the added features of this product line, it could highlight different calling plans or promote the brand through a star endorsment talking directly to the customer.

HeroFrame™ is the key to a meaningful in-store customer experience...